H&M is devoted to encouraging young and talented design students and moving fashion forward. Therefore we are thrilled to reveal that H&M has created a brand new, international design award with the ambition of supporting talented designers after their graduation. The H&M Design Award will push fashion students in the right direction, so that they can continue to grow and develop in their work as fashion designers.
The H&M Design Award will be presented through a series of short web clips, to air from January 13 to February 1st on the H&M Design Award website.
The film clips follow the contestants from fourteen of the most prestigious design schools in Sweden, UK, Germany, Belgium, Holland and Denmark, and gives an insight into the design process, the fashion industry and the exciting atmosphere at fourteen of the worlds renowned design schools.
An international jury with some of the world’s biggest names in fashion will select the winner of the H&M Design Award 2012, together with Ann-Sofie Johansson, Head of Design at H&M.
The winner will be announced on February 1st 2012, during Stockholm Fashion Week, followed by a fashion show with the winner’s graduate collection. The event will be live streamed on designaward2012.hm.com. The winner will also have chosen pieces from their collection sold in selected H&M stores later this year. Visitors to the site can also vote for their favorite collection, the winner of which will receive a special People’s Prize.
Throughout the award Ann-Sofie Johansson will blog about the award- providing us with further insight in the process of selecting fashions new shining star.
The H&M Design Award will move fashion forward.
The garments created by the winner will be on sale from September 17.